living life to the fullest without compromising future generations’ ability to do so. Sustainability respects the interconnectedness of all life and acknowledges the responsibility that each person has to consider the effects that his actions have on other life forms, both living and to be born.
Typically, the fashion industry is not considered to be one that causes a lot of pollution. People assume it’s sustainable in its very nature.
However, this is far from the truth!
Studies show that waste from fashion is the second largest polluting industry worldwide (behind coal). The clips below are from a documentary (released on the 8th of October, 2018) to show how much pollution fashion actually causes.
As proved by the video on the above, a very high quantity of water is needed to grow the cotton required to produce cotton based clothing.
For example, did you know that it takes 2,700 litres of water to grow enough cotton for one T-Shirt?
Imagine how much water would need to be used to produce enough cotton for one waxed jacket…
This short video, from the same documentary mentioned above, highlights how much water is necessary to maintain our vast demand for cotton.
Due to irrigation over the past few decades to supply the unquenchable cotton with the much needed water, the once flourishing ocean is now nothing but an arid wasteland…
AS MENTIONED ABOVE
Manufacturers of waxed cotton garments are not willing to properly clean & repair the aforementioned garments, as they will make more money from their consumers throwing away & replacing the old items with new ones.
For example, if you have a jacket which needs to be cleaned, as it has been stored incorrectly, picked up moisture and now has a musty smell which renders it unwearable, to straight up replace it you could be paying from $100 – $1,200 to replace it!
So not only are you throwing away an item which can be restored to it’s former glory (in the right hands), but you are doing two additional things.
Spending extra money when it is not necessarily required, plus sapping more and more water to feed the cotton needed to actually manufacture the jacket!
Instead why not just get itprofessionally cleaned / repaired / reproofed!?
By using this service, you are helping to save the environment as these garments cannot be recycled and only go into landfill!